BE:FIRST returns with “BE:FIRST ALL DAY,” a new single that signals the start of the group’s 2026 era and upcoming 5th anniversary celebrations. Released via B-ME/Avex Music Group, the track is available now across all streaming platforms alongside an official music video.
“BE:FIRST ALL DAY” introduces a darker, grungy electronic hip-hop sound that pushes the group’s evolving sonic direction while reinforcing their identity as a performance-driven unit. Built as both a statement and a self-definition, the track reflects BE:FIRST’s ongoing commitment to growth, longevity, and creative control in an increasingly global pop landscape.
The accompanying music video expands that vision. Set inside a surreal, reimagined Japanese apartment complex, the visual blends grounded reality with abstract storytelling. VFX elements, stylized characters, and performance sequences create a layered narrative centered on creativity and self-expression. The choreography, co-created by member SOTA and RHT dancer Rhyme, anchors the video with precision and intensity.
The production team behind “BE:FIRST ALL DAY” includes David Arkwright, Will Jay, and Grant Boutin, alongside executive producer SKY-HI. The collaboration brings an international edge to the track, aligning BE:FIRST with a broader global pop and hip-hop audience while maintaining their distinct identity.
The single also launches BE:FIRST’s 5th Anniversary Project, a year-long rollout expected to define the group’s next phase. It follows a major 2025 that saw BE:FIRST complete their first world tour, WHO IS BE:FIRST?, across 12 cities in three countries, along with the release of their album BE:ST.
Since forming in 2021 through the audition program THE FIRST, BE:FIRST has steadily built momentum across Japan and beyond. Their debut track “Gifted” topped multiple charts and established the group as a rising force in the global pop space.
With “BE:FIRST ALL DAY,” the group positions itself for a bigger international push. The release sets the foundation for what could be their most defining year yet.
Featured image credit: BE:FIRST
