Singer-songwriter Ashe has officially entered a new era, announcing a recording deal with Atlantic Records alongside a new publishing partnership with Doomsday/Universal Music Publishing Group. The milestone marks one of the biggest career moves yet for the acclaimed artist as she prepares to release new music and embark on a high-profile North American tour supporting Benson Boone.
The signing represents a fresh beginning for Ashe following several years of artistic growth that established her as one of pop’s most respected singer-songwriters. Known for her emotionally transparent lyrics and genre-blurring blend of indie pop, folk, and singer-songwriter storytelling, Ashe says the decision to join Atlantic felt immediately right.
“I feel like I’ve been waiting my whole career for the partnership I’ve found at Atlantic,” Ashe shared. “Joining the label and this team was an effortless decision. From our first meeting, I felt uniquely understood. They’re thoughtful, intentional, and genuinely care.”
The announcement follows a creatively productive stretch for the California-born artist. In 2025, Ashe teamed with longtime collaborator FINNEAS to form The Favors, releasing their debut collaborative album The Dream, while continuing to expand her songwriting and production work.
Her most recent solo album, Willson (2024), completed a deeply personal trilogy that began with Ashlyn (2021) and Rae (2022). The record drew praise for its intimate songwriting and return to her Nashville roots, further solidifying Ashe’s reputation as one of modern pop’s strongest lyricists.
Long before her latest label move, Ashe established herself as a breakout force through the global success of “Moral of the Story.” The song exploded after appearing in Netflix’s To All the Boys: P.S. I Still Love You, earning billions of streams worldwide and introducing her emotionally candid songwriting to an international audience.
Throughout her career, Ashe has collaborated with artists including FINNEAS, Noah Kahan, and Niall Horan, while touring alongside Gracie Abrams, Kelsea Ballerini, and now Benson Boone, whose 2026 arena tour will bring Ashe to major venues across Denver, Seattle, Portland, San Jose, Los Angeles, Las Vegas, and San Diego.
With new music described as imminent, the Atlantic signing signals an exciting next phase for Ashe as she continues building on a career defined by heartfelt songwriting, memorable collaborations, and an ever-growing global fanbase. Fans can expect additional announcements in the coming weeks as she prepares to unveil the first music from this new chapter.
Featured image credit: Carly Hubert
