Jessie Ware has released “Automatic,” the latest single from her upcoming album Superbloom, out April 17 via Interscope Records, and it makes one thing clear: she’s no longer chasing a sound, she’s in full control of it.
Where earlier work reveled in disco as escapism, “Automatic” feels more deliberate, even slightly knowing. The track moves with a steady, hypnotic pulse, anchored by a groove that doesn’t rush to impress. Instead, Ware lets tension build through restraint, delivering a vocal that feels measured, precise, and fully aware of its effect.
That sense of control is what separates “Automatic” from being just another polished entry in her catalog. This isn’t about indulgence. It’s about authorship.
The most telling moment comes through a spoken-word cameo from Colman Domingo, who declares, “Do you know what you’ve got? You’ve got a perfect woman.” In another context, the line might read as straightforward praise. Here, it lands with a subtle edge, less like worship and more like performance. Ware doesn’t just embody the idea, she plays with it, holding it at arm’s length while still commanding it.
“‘Automatic’ was the first song where I really felt like I was bringing the dance and soul world together for this album,” Ware said. “It just flowed really naturally. That’s probably what I love most about it, it feels effortless and like it can exist in any setting.”
That ease is part of the illusion. Beneath it, “Automatic” is tightly constructed, a track that understands exactly what it’s doing and refuses to overextend. Even the addition of Domingo, whom Ware describes as a “voice of the love gods,” feels intentional rather than ornamental, reinforcing the song’s balance between sincerity and self-awareness.
As Superbloom begins to take shape, it’s becoming clear that Ware is shifting away from pure fantasy and toward something more grounded. The record leans into intimacy, but not in a passive way. There’s a clarity here, a sense of someone defining the terms rather than disappearing into them.
With “Automatic,” that shift comes into focus. Jessie Ware is consolidating what already works and tightening her grip on it, turning desire into something she directs rather than something she chases.
Featured image credit: Jack Grange
